Cater Allen Private Bank has commisioned a survey and found that nowdays, the majority of British tourists prefer activity holidays. We could have told them that, you only have to look at the way our site visitor numbers have grown over the last five years.
Only 20% of British holidaymakers opt for lounging on a beach, while 26% indulge in some form of walking when on holiday. It seems that 1 in 8 Brits are also pretty keen on scuba diving and there are a lot of British boarders who will shortly be heading for the slopes.
Cater Allen found further evidence that Britons are changing their holiday habits, and moving away from the traditional European beach holiday when respondents stated that they wanted to go on holiday primarily for adventure.
Labels: 2008, activities, holidays, UK, vacations
